AI as the new tool for the Socials to change our behaviour?
Bit of a shower thought that’s been troubling me re the use of AI like Open AI’s ChatGPT 4o and social media’s desire to change our behaviour to make us buy things for the advertisers.
If you’ve not been under a rock you might know Open AI released a new model that is omnimodal natively, meaning it can see and hear along with the standard Large Language Model ability to understand text. ChatGPT 4o
This model can reply with a human voice and on the demo they released it clearly sounded a lot like the Operating System from the movie ‘Her’, that is Scarlett Johansson, who has since raised a please stop legal letter and the voice called Sky was changed on the app. (Scar Jo was asked to be a voice for Open AI’s new model but she says before she could really reply they’d already gone ahead with a voice actress who did a very similar job).
My issue is this.
The voice is basically ‘hi, I can be your brand new friend. I can answer all your questions and I think you are really funny. I’m going to flirt with you and stuff like we are total besties’.
Now social media is specifically designed by a bunch of propellor head boffins to be highly addictive. Many many folks are glued to their phone. A survey conducted a while back that I can’t find reported…
